23 Nov 2018
by Kelvin Odigili

The biggest challenge for online retailers is how to get people to their online store. It doesn’t matter if you already own an independent online store or you own a micro store on Crafts Org. marketplace, you won’t succeed unless you can attract customers. Customer traffic is the lifeblood of any retail business. It’s not just about getting people to your online store, measures have to be taken to retain customers and also increase average order value (AOV). Acquiring customers can be really difficult and time-consuming, that is why our PR team at Crafts Org. has put together some effective ways and tools to improve customer traffic and satisfaction. This guide is intended for use by Crafts Org. vendors.


1. Sponsored Social Media Ads

Sponsored social media ads or social media targeting are digital advertisements served to users on social media platforms (e.g. Facebook and Instagram). Social networks utilize user information to deliver highly relevant advertisements based on interactions within a specific platform. In many instances, when target audience aligns with the user demographics of a social platform, social advertising can provide huge increases in conversions and sales with lower cost of acquisition. Crafts Org. uses this method of advertisement to increase traffic and conversion rates on behalf of vendors based on request. Social advertising can be used to redirect target audience to vendors' stores on the marketplace or specific products. These are the social platforms Crafts Org. make use of for social media advertising.

  • Facebook and messenger: with more than 2 billion monthly users, Facebook is undoubtedly the king of social network. This makes it possible for advertisers to reach everyone and anyone. Facebook is also the leading social network for ecommerce advertising that is why Crafts Org. has decided to offer social advertising service for her vendors using Facebook advertising.
  • Instagram: With over 500 million monthly users and having the highest audience engagement rate (58% more than Facebook and 2000% more than twitter), Instagram just proves to be the leader of social advertising. Instagram being image and video focused is useful for Crafts Org. in advertising products and banners on behalf of vendors.

To get started with sponsored social media ads, send a mail to or call 09058639728

2. Blog posts

Vendors are allowed to submit blog contents to Crafts Org. PR team. Tell stories behind your brands, products, trending topics in fashion, lifestyle, art, crafts etc. on our blog and get a reference link to your store. Contents submitted by vendors are first screened before appearing on the Crafts Org. website.

3. Reward points
This function enables a point-based bonus program in the marketplace. In this program, customers are rewarded with a certain amount of bonus points for purchasing a product. They receive these points from their accounts and can later use them to pay for other products or just reduce the original cost of products if the existing amount of points does not cover the product completely. Points are granted when purchasing any product on the marketplace. Product prices are calculated automatically to help customers to know the cost of any product in points. Crafts Org. will bear the cost of products bought with points or discounted amount with points. Vendors are advised to communicate to this function to customers to enable them win reward points.


4. Follow Vendors

Some customers prefer dealing with certain sellers they trust and want to get up-to-date information about their products. This is what the follow vendor function allows them to do. It increases the customer traffic and loyalty. Once a customer follows a vendor, he/she will be notified when:

  • Vendor creates a product
  • Vendor product is back in stock
  • Product review is created


To increase customer's loyalty, vendors are advised to do the following:

  • Give reasonable discounts and/or free gifts
  • Ensure your prices are not too expensive
  • Understand your customers
  • Be willing to answer questions. Treat every customer with love and respect.
  • Reply customer's query rapidly when messaged on the message center. To access message center on admin panel, goto Customers > message center
  • Ensure speedy order fulfilment.
  • Ensure to update your stock on the admin panel in order not to mislead potential buyers.
  • Use social media to advertise your store’s link for people to follow your store on Crafts Org. marketplace.

For inquiries or questions, contact your business control officer.

Still don't know how to upload your products?

We have created a product upload portal (PUP) just for vendors like you that find it difficult to use the admin panel to upload products. Once you have submitted your products information via the product upload portal, we will transfer to the admin panel on your behalf, the your products will be available on the marketplace. If you are yet to sign up on the product upload portal, click the button below.


Q: Can PUP substitute the Admin Panel?

A: NO, PUP is just a portal to help collect product information to be uploaded to the marktetplace on behalf of the vendor. Vendors are still expected to login to their admin panels for product and order management, e.g update price and quantity, change order status, etc.

Q: Does PUP and Admin panel share same login credentials?

A: NO, PUP is an independent system. You will be required to sign up newly if you want to use the portal.

Q: How do I know when I have an order?

A: Crafts Org. will notify you by email when you receive an order, it is advisable for all vendors to constantly check their admin panels, fortunately the admin panel is responsive, meaning it can be viewed via browser on any device.

Q: What should I do if I get an order?

A: 1. Wait for Crafts Org. admin to change the status to approved.

2. Make arrangements to deliver the item e.g package the item

3. Change order status to "Read to ship".

4. Depending on arrangement with Crafts Org., take package to shipping terminal or wait for pickup.

Q: What should I do if I get a pre-order?

A: 1. Wait for Crafts Org. admin to change the status to approved.

2. Change status of order to "Pre-order"

3. Produce item in order and package

4. Change order status to "Read to ship".

5. Depending on arrangement with Crafts Org., take package to shipping terminal or wait for pickup.

Q: Is it compulsory to have a white background for my products?

A: No. It is not compulsory but advisable.

Click link below to visit your admin panel


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